According to Jeffrey Matthews (vp for corporate strategy for Scholastic), “That’s the $64 million question.”
It is also a question the publishing industry — publishers and authors alike — can’t seem to agree upon. Ten years ago, it was easy to answer that question. A book was, well, a book. It was something you could walk into a bookstore or your public library and hold, take home and read. You bought a book you liked and read it, sometimes many times. You loaned it to your friends and family — often with threats of violence if they didn’t return it. You could sell it to used bookstores for a bit of pocket cash (of course, if you did and then someone else bought the book, the author didn’t get any more money from it).
Now it’s not quite so simple to answer that question. A number of publishers feel a book is still a book — that physical incarnation of an author’s words into print. Print being the operative word. E-books have thrown a wrench into the works and the industry simply hasn’t figured out how to respond. This includes publishers, agents and writers.
That’s one of the reasons we find so many publishers applying DRM to their e-books. Not understanding that doing so is like telling a recalcitrant child “no”, publishers say they have to apply DRM to their e-books to protect them from piracy. They don’t stop to think that that merely waves a red flag saying, “I bet you can’t find a way to break our code.” Guess what, that’s a challenge and what happens when you issue a challenge? It’s usually taken up. Don’t believe me, simply google “how to break DRM” and see how many hits you get and how many verified codes using Python and other programs there are.
DRM does something else. It adds to the cost of e-books. And, honestly, there will always be people out there who will post digital versions of books online for free. Their reasons vary. Some do it because, in their countries, the books may not be available in digital — and sometimes even in print — formats. Some do it because, as noted above, it’s a challenge and they hate being told they can’t do something. But digital piracy isn’t limited to books released in digital formats. If I remember correctly, the last Harry Potter book — none of which have been legitimately released as e-books — was online as a PDF e-book before the book hit the shelves. So, how did applying DRM to a digital file help prevent piracy?
And this brings me to the question posed in the title of this post. What is a book?
This is a question those of us involved with Naked Reader Press asked ourselves long before we opened our digital doors. We’d seen interviews with publishers who hold that a book is only the physical incarnation of an author’s work. Under this definition, those of us who buy e-books aren’t buying the book. Instead, we are buying only a license to read the author’s work in a certain digital format. DRM is their way of enforcing this by preventing us from doing with digital books what we can with physical ones — loan them, sell them, donate them. Even so, these same publishers who are so adamant about limiting our access to these e-books — and if you don’t believe me, buy an e-book using Adobe Digital Editions and try to read it on a machine that isn’t tied to that specific Adobe account — are more than willing to charge us as much or more for the digital version than we’d pay for the paperback copy of the book.
Still, not all publishers feel this way. There are some like Baen Books who believe that, once you buy an e-book, it’s yours. They don’t apply DRM and don’t limit the number of e-readers or computers you can view the e-book on. This is the camp those folks behind NRP fall into. To them, and to me, a book is made up of the words an author writes. A book can take many forms — physical paper versions, electronic, audio, enhanced, etc. A book is something meant to be enjoyed by readers in whatever form they are most comfortable with.
This divide in thinking may be narrowing. The Nook, and now the Kindle, allow lending of e-books (with publisher approval). Mind you, it’s limited to only being able to lend a book one time, for a period of two weeks. During that two week period, the original purchaser of the e-book cannot access it. There is the option being offered through these sellers for authors and small publishers to bring out their books DRM-free. Guess what, most of them — just like NRP — choose no DRM. Why? Because they are selling BOOKS, not licenses.
So, what is a book? Here at NRP, a book is the collection of words, written by an author for readers to read on whatever computer or smart phone or e-reader they want. After all, why should it make a difference if the book is printed on paper or on your computer screen? A book is a book is a book and it’s time the industry’s definition caught up with technology.